Fruit of the Loom has a long-standing tradition of manufacturing garments in its own state-of-the-art plants, and Europe is no exception. As one of the world’s largest vertically integrated manufacturers, we completely control the production process from start to finish. From the receipt of the very best raw cotton, right through to the finished product. Such control from us means guaranteed quality for you.

Our manufacturing plant is home to a minimum of 63 spinning machines, over 220 knitting machines and 21 large capacity dye jets all of which enable us to produce in excess of 2.5 million* T-shirts per week. In addition, Sweats are also manufactured in house and all garments are manufactured solely for Fruit of the Loom and solely for our EMEAA business.

Thanks to our new manufacturing plant and its close proximity to Europe, our customers enjoy improved lead times and better service levels. However, in true Fruit of the Loom style, we’re continuing to invest in the future development of our business and we see improved stock holding and increased service levels as being key to our continued success.


A brand new 15,000m² distribution centre is under construction at our Moroccan manufacturing site. The centre will hold 25 million garments in 2012, increasing our total combined stock holding across Europe to 50 million garments. This means that we can react even more quickly to changes in your demand.

In addition to the new distribution centre, we are undertaking a review of our routes to market and also adapting our internal systems, software and transport systems to ensure that we continue to meet the changing demands of the market place. The new distribution facility also enables us to shorten lead times by offering our customers a direct delivery service.