Our distribution covers over 30 European countries in addition to our Export markets and we are now one of the continent’s leading imprint brands.

Our European Headquarters is based in Telford, UK and we have a large distribution centre in Kaiserslautern, Germany. Today we have over 3,500 employees who service our European division. Our senior management teams are based across all major countries and we have an extensive network of sales managers dedicated to each market.

Over the years Fruit of the Loom has built a strong network of wholesalers and business partners throughout Europe to ensure our customers continue to receive the excellent service levels they have come to expect.

We’ve invested over $140 million into the total site, which is the size of 12 football pitches (330,000 square metres). The main building, at 0.5km in length, is the second largest single span building in the whole of Africa.

The challenge in building the plant was not just to build a manufacturing plant, but to build for our future and create a facility which ensures our growth objectives are met. In addition to the impressive manufacturing plant, which is over 100,000 square metres, we also built and installed our own sub station, water treatment and water recycling plant, all of which have improved the local infrastructure. Our four sewing plants are located close to our manufacturing plant and are growing at an impressive rate. As part of our on going growth, we are continuing to invest in additional staff, machinery and infrastructure.

Over the years Fruit of the Loom has built a strong network of wholesalers and business partners throughout Europe to ensure our customers continue to receive the excellent service levels they have come to expect.

This huge investment into our European business has enabled us to realise our international growth objectives, which include expanding into new markets. These include the Middle East, Africa and Australasia, all of which offer significant growth opportunities for the company.